The Anatomy of Good Portfolio Branding for Art Students

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The Anatomy of Good Portfolio Branding for Art Students

When you get accepted into the best art and design colleges you get a jump start on a successful career. Artists and designers who enjoy the greatest success are branded–You know them by their name and their style. Andy Warhol is a great example of great artist branding or Frank Gehry as an unusually outstanding architect.

As an art student, you need to set yourself apart from the other applicants by identifying who you are, what you want to achieve as an artist. You can establish a brand as an art student in your entry portfolio to leave a memorable impression on the professors. Be different by developing a personal style on your way to a uniquely branded portfolio.

Street Art Market in Santo Domingo

Image by digimeister at Flickr.

Good branding displays your values, skills, and abilities as an art student. How your portfolio is strategically arranged and presented reflects on the kind of artist or designer you are and will be, especially once you receive training from a college art program.

That is why it is imperative for you to be able to communicate the kind of brand you represent through your art portfolio, which also determines your eligibility to the art school you’re applying for. If your branding properly exhibits your skills and potential, then you may be in line to unlocking your destiny as a professional artist in the future.

To understand good portfolio branding, you can take examples from the different products and services you use daily.

Pepsi vs Coke

Image by romancing_the_road at Flickr.

When you’re thirsting for a cola drink, your premium choices are Pepsi and Coca Cola. This is because both resonate in the minds of consumers in today’s market. Pepsi and Coca Cola tread the same market but they represent different lifestyles and mindsets. Pepsi continues to associate their drink to pop culture while Coca Cola boasts happiness with every sip.

Both offer something distinct in the market through their branding, allowing their target consumers to connect with them from that level. They are successful because of consistent messaging, imagery, and color.

The CEO of Branding for Coca Cola, James Lafferty understands how to create and perpetuate a great brand.  He advised PortPrep founder and head coach, Karen Kesteloot how to brand PortPrep effectively and pass that wisdom onto her students.

The CEO of Branding for Coca Cola, James Lafferty understands how to create and perpetuate a great brand. He advised PortPrep founder and head coach, Karen Kesteloot how to brand PortPrep effectively and pass that wisdom onto her students.

You can apply the wisdom of branding from the greats like Coke and Nike to your portfolio to get into the college of your dreams.

Raymond Aaron, notable millionaire and branding success coach for business people worldwide recommends that students create a brand by the look of your portfolio cover. Watch the must-see video above for his interview with Karen Kesteloot to understand the importance of preparing a portfolio that appropriately reflects your brand.

Now that you’ve seen the video, here’s what you should do:

Check with the portfolio requirements at the university that you are applying to so that you can find out if branding the outside cover is permissible or even requested; some programs have strict regulations that the students must follow so that the students can be evaluated in a judicious way. If it is allowed then definitely go for it and stand out!

In most cases, plain black covers of standard store bought portfolio cases is all that anyone ever presents. If you were one of the few student that thinks to have a strongly designed cover with your personal touch and branding on it; you will surely stand out from well across the room and thousands of portfolio cases the profs have to review in a short time.

Nine10Eleven

“[Y]ou don’t get branded just ‘cause you’re good. You get branded if…you understand how to market yourself, position yourself,” says Aaron.

See our next blog to find 10 ways how art students can brand themselves.

If you already have a branded art portfolio for college, then let Karen Kesteloot check out the work you’ve done and give useful advice on how to make an art portfolio for college that’ll surely be a hit among art professors…without paying a cent! Get her FREE portfolio assessment by clicking here.

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