Your art portfolio is one of the most important marketing tools you have as an artist. It demonstrates your artistic abilities to potential employers and clients. For prospective students, submitting a portfolio to an institution is like an audition. A lack of preparation often results in repetitive, disorganized portfolios.
A professional portfolio preparation course assists students in developing and refining pieces best suited to their desired program, and helps curate a body of acceptable pieces into a successful portfolio. The course includes studio time and instruction from professional teachers with insider knowledge.
1. Basic portfolio preparation tips
- Ensure your portfolio is clean and organized
- If you prefer to mount your work, consider neutral tones for your background
- Safeguard your portfolio in a way that does not inhibit the viewing of the work
- Label all pieces with relevant information
- Double check that all pieces are dry before incorporating them into the portfolio
Always check the portfolio requirements for the programs you are applying to. These are usually found on the program’s website.
2. Portfolio design tips
Not only is the internet a great place to showcase your portfolio, digitized portfolios offer endless design possibilities that can help you stand out in the market. Having strong individual pieces is only half the battle when creating the portfolio. Take time to seriously consider how your pieces are best presented and what design aspects might best serve the portfolio as a whole. Perhaps, for example, you find your work is effectively displayed in a minimalistic portfolio featuring a white background with black text in a sans serif font. Online tools like “Behance” are relatively simple to use and can help in the design process without any coding skills. Innovative thinking and creativity will take you a long way.