A physical copy of a portfolio is a valuable tool for students and artists even when most of the work is digital. Unlike online portfolios, a physical portfolio has a sense of permanency. Clients can re-experience a physical portfolio and will be more likely to hold onto it for longer. Consider the following tips when putting together your graphic design portfolio.
As a creator, you somewhat become your own brand. This might sound a bit strange but it is worth keeping in mind that the work you create along with their messages, stories, and values are reflected on you. Spend some time considering what your ‘brand’ might be. What are you trying to say? Who’s your intended audience? Branding yourself shows the client that you are capable of building and sustaining a brand identity, which means you can do the same for them.
Spend time on the presentation
The portfolio gives clients a first impression. Consider your artwork and how you’d like your clients to experience it for the first time. Maybe you decide to turn your work into another form of media, like a magazine. When planning the layout and presentation of your portfolio, avoid sacrificing creativity for functionality.
Tell the story behind your work
Remember that portfolio viewers are usually completely unfamiliar with you and your art. Even if your work is exceptional, without prior knowledge it can be difficult for viewers to tell exactly what they’re looking at and what kind of process work went into it. Including a few details about a piece can be very interesting for viewers while giving them a better idea of what kind of work they can expect from you.