If you want to prove yourself professionally, it is important to show and tell. Research indicates that using visual aids makes you more likely to convince people of your credibility. That is why having a portfolio is so important.
Whether you are trying to make yourself more visible on the web, enhance your personal brand, give employers a feel of your skills or attract new customers, a portfolio that exhibits your work will help you accomplish your goal. You do not have to be a graphic designer to have a striking portfolio, here are a few secrets in building a great one.
Why you’re showing off
Before you can decide how to show off your work, you first need to know what you want others to see. Even if you have a lot more real estate on an online portfolio than you do on your resume, you should be similarly selective about what you include in your portfolio.
People have limited attention spans and as such, you only want to upload the samples that best exhibit your experience and talent. The work that you choose to exhibit, should be the kind of work that you would hire someone to produce.
Make it easy to navigate
One of the best ways to make your portfolio easy for viewers to traverse is to have categories. When you have a lot of work to exhibit, placing everything in one page can be overwhelming. It can also be misleading if the initial projects all relate to digital strategy. Prospective clients might assume you do not offer any other services and miss the web development projects further down the page.
Moreover, categories can show your range. If you are a marketer who does social media strategy and press outreach, you would probably want to categorize your work as well. After all, you wouldn’t want someone looking for Instagram help to have to sort through magazine settlements you scored previous clients.
Keep in mind that it’s not just about your work
Although your previous work is an important aspect when someone is thinking about working with you, you should remember that the said person will not be looking to hire the work, but the one who made it. A good portfolio becomes even better when it is part of your background.
In addition to your work, you should include some information about yourself such as how you started out, how and why you started your work and even recommendations from previous clients. This will give a clearer picture of who you are.
Keep it simple
When it comes to showcasing your portfolio, less is definitely more. For instance, the lack of captions means that all your attention is on the photos. Of course, when you are keeping information minimal, your portfolio can still look busy and fast too. After all, each project has a different design, format or color scheme. As you put all your various work samples together in a portfolio, try some minimalist strategies to make it more organized and not visually overpowering for the viewer.